The dealcoholized beverages segment is evolving rapidly, and more and more establishments are introducing new proposals to respond to current consumer trends.

For this reason, Fira Barcelona is launching No&Low Connect Barcelona, an exclusive session for professionals in the HORECA channel that will combine market trends, real-life cases and a guided tasting of innovative proposals.

📅 14 September 2026

🕚 11:00 a.m. – 1:30 p.m.

📍 Nuclo – Fira Barcelona

During the session, you will be able to:

• Learn about the main trends in the No & Low market in Spain.

• Discover success stories and new business opportunities.

• Taste premium and innovative proposals.

• Exchange experiences with other professionals in the sector.

Limited places available. Free participation with prior registration until 30 June.